We recently connected Fathom (a financial analysis application) with Xero and QuickBooks Online to enable us to provide better financial reporting and business insights for small business owners.  The results are outstanding!  

Connecting add-on partners, like Fathom, to cloud accounting applications expands the opportunities for accountants to provide relevant, essential advice to business owners by presenting their financial data in a clear, beautiful, graphical way.  Small business owners want this level of attention and desperately need their accountants to be trusted business advisors.